Fresh Earth Group, founded in 1984 with Jagdish Soap Products in Rajkot, began its journey with the production of Nirol Soap, an oil-based soap known for its quality and effectiveness. Over the years, the group expanded its presence in the personal care segment by launching Hindustan Health and Beauty Care in Morbi in 2019, focusing on premium bathing soaps.

In 2020, the group diversified into detergent powders under Tulsi Industries, and in 2023, it inaugurated Fresh Earth Soaps Private Limited at Tankara, becoming Gujarat's largest bathing soap manufacturer. With a legacy of innovation and quality, Fresh Earth Group remains a trusted leader in soaps and detergents for over four decades.