Fresh Earth Group started in 1984 with Jagdish
Soap Products in Rajkot. The launch of Nirol Soap marked its entry into the soap
industry.
In
Personal Care (2019)
In 2019, the group established Hindustan Health
and Beauty Care in Morbi, strengthening its presence in the bathing soap
segment.
Detergent
Expansion (2020)
Tulsi Industries was launched in 2020,
introducing detergent powders and cleaning products to expand the company’s
offerings.
Soap
Milestone (2023)
In 2023, Fresh Earth Soaps Private Limited in
Tankara became Gujarat’s largest bathing soap manufacturer, reinforcing the
group’s commitment to quality.